Human-Centered PR: A Guide to Building Relationships, Not Just Sending Pitches

Tired of PR That Feels Pushy, Impersonal, and Ineffective?

Let's be honest. Modern PR can be soul-crushing.

You spend hours crafting the "perfect" pitch, only to be met with silence. You send hundreds of emails, hoping one will stick, feeling more like a spammer than a communications professional. You're told it's a numbers game, but you can't shake the feeling that you're just bothering busy journalists, not building real connections.

It doesn't have to be this way.

Imagine a Different Approach...

Imagine if journalists were happy to see your name in their inbox.

Imagine building genuine, long-term relationships that lead to incredible, authentic coverage because you're seen as a trusted partner, not a petitioner.

Imagine if your work felt less like shouting into the void and more like having meaningful conversations that build a powerful, lasting reputation for your brand.

That's the power of Human-Centered PR.

Introducing Your New PR Philosophy

This isn't just another ebook filled with templates. "Human-Centered PR" is a comprehensive mini-course designed to fundamentally shift your mindset. It’s a new philosophy for PR professionals, founders, and creators who believe that empathy, meaningful stories, and authentic connection are far more powerful than any growth hack or tactic.

We'll guide you, step-by-step, from feeling like a pushy marketer to becoming a valued storyteller and relationship builder.

Inside This 40+ Page Course, You Will Discover:

• The Empathy Engine: Learn to think like a journalist, understand their pains and pressures, and become the person they want to work with.
• The Art of a Meaningful Story: Uncover the powerful human stories hidden within your company—the ones reporters and audiences actually care about.
• The Anatomy of a Perfect Pitch: A detailed, step-by-step guide to crafting short, beautiful, and respectful emails that get replies.
• Beyond the First Pitch: Learn the art of the follow-up and creative strategies to build real, lasting connections that go far beyond a single story.
• Confident Communication: Master the techniques to prepare yourself or your spokesperson for any media interview, turning anxiety into authentic, powerful communication.

This Is More Than a Course—It's a Complete Toolkit.

When you download the course, you don't just get the 40+ page guide. You get a suite of practical tools to put these ideas into action immediately:

• ✅ The Perfect Pitch Checklist: Your pre-flight check to ensure every email you send is respectful, effective, and human.
• 📖 The Journalist Relationship Map Workbook: A guided journal to help you truly understand the people you want to connect with, moving beyond superficial contact lists.
• 🗣️ The Spokesperson Interview Prep Memo: A concise, powerful one-page guide you can hand to any executive to prepare them for a confident and successful media interview.

This is for you if:

• You're a PR specialist who feels burnt out by the old way of doing things.
• You're a startup founder or creator who has to handle your own PR and wants to do it right.
• You're a marketer who believes in building brands based on trust and authenticity.
• You're a student or beginner who wants to build a career on a foundation of respect and meaning.

Why is this free?

At Humaniaq, our mission is to make business more human. We believe that the best way to build relationships is to lead with generosity. We want to give you the tools to make your work more effective and more fulfilling, in the hope that you'll join our community of people who believe in a better way of working.

Ready to transform your approach to PR?

Enter 0 in the price field to get the entire course and all the bonus materials for free.

Click "I want this!" to begin.